{"id":1185,"date":"2021-04-01T10:55:33","date_gmt":"2021-04-01T08:55:33","guid":{"rendered":"https:\/\/www.bioeconomy-news.com\/?p=1185"},"modified":"2021-04-01T10:55:33","modified_gmt":"2021-04-01T08:55:33","slug":"tailor-made-aromas","status":"publish","type":"post","link":"https:\/\/www.bioeconomyforchange.eu\/en\/tailor-made-aromas\/","title":{"rendered":"Tailor-made aromas"},"content":{"rendered":"<p><strong>Since 1953, Metarom has been creating, manufacturing and distributing aromatic solutions and caramel for the food industry. Present in more than 80 countries, Metarom products are tailor-made to satisfy customers and consumers.<\/strong><\/p>\n<p><em>\u00ab\u00a0Metarom has 10 subsidiaries around the world. Most of Metarom France&#8217;s activity is located in Europe, the Middle East and Africa. We work with SMEs, ETIs and intercontinental groups in more than 80 countries. Exclusively for the food industry&#8221; explains C\u00e9line Hocquet, director of Metarom France. &#8220;We support our customers by translating their expectations for their future products into flavours. We offer them tailor-made aromatic solutions to which we have to integrate parameters such as the nutriscore, the origin of raw materials &#8211; points on which consumers are increasingly demanding -, eating habits and the regulations of the targeted markets&#8230;&#8221;.<\/em><\/p>\n<p>Between the initial application and the production of the aroma, two years of work are required. &#8220;Our samples go back and forth a lot so the customer can adjust his request, to create together the universe of qualifiers that will allow us to define the organoleptic response.&#8221; Like the &#8220;noses&#8221; of perfumery, Metarom&#8217;s flavourists develop unique aromas. &#8220;The aroma is the signature of a product. We cannot offer the same one to several customers. \u00bb<\/p>\n<h3>20 billion food servings<\/h3>\n<p>Every year Metarom designs more than 1,500 new products <em>&#8220;which can be found in sectors such as biscuits, pastries, bakery products, dairy products, candies, chocolate products, drinks or sports nutrition. We have a strong presence in the sweet sector.&#8221; <\/em>Thanks to caramel which represents 20% of the company&#8217;s activity. <em>&#8220;We work with aromatic caramel as well as speciality caramels, such as filling.<\/em>&#8221; Here too, the products are constantly evolving to meet customer demands and consumer expectations<em>.&#8221; We have just developed a caramel that is stable during cooking, which is available in a variety of flavours at the customer&#8217;s request.&#8221; <\/em>Metarom produces 3,000 tons of caramel per year. <em>&#8220;Our flavoring solutions and caramels flavour more than 20 billion food portions worldwide every year.\u201d<\/em><\/p>\n<p>Metarom has just been awarded the &#8220;Vitrines Industrie du Futur&#8221; label for the hyper-personalisation of customer relations and &#8220;tailor-made&#8221; solutions. <em>&#8220;This is a great recognition of our expertise&#8221; concludes C\u00e9line Hocquet.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 1953, Metarom has been creating, manufacturing and distributing aromatic solutions and caramel for the food industry. Present in more than 80 countries, Metarom products are tailor-made to satisfy customers and consumers. \u00ab\u00a0Metarom has 10 subsidiaries around the world. Most of Metarom France&#8217;s activity is located in Europe, the Middle East and Africa. We work [&hellip;]<\/p>\n","protected":false},"author":199,"featured_media":1219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tailor-made aromas - Bioeconomy For Change<\/title>\n<meta name=\"description\" content=\"Since 1953, Metarom has been creating, manufacturing and distributing aromatic solutions and caramel for the food industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioeconomyforchange.eu\/en\/tailor-made-aromas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailor-made aromas - 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